This brand spot was created to celebrate Napheesa Collier's WNBA MVP run by showing the power of seeing yourself in your heroes.
Instead of featuring Napheesa directly, we centered the story around a young girl in her bedroom, using posters, trophies and small details in her space to reveal she's a devoted fan who's already achieving many of the same things.
The story isn't just about a girl dreaming of becoming Napheesa. It's about a girl who's already winning, already thinking like a future businesswoman, proving that the true impact of a role model is how they unlock what's already inside you.
Click the play button below to watch.